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  1. Agentic Commerce Index
  2. Supplements

Supplements: who AI shoppers get told to buy from

The supplements shelf across 23 countries, this week.
Week of Jul 14, 2026·30 runs·reconstructed index
Brands tracked
38

0

New entrants this week
0

0

Avg. independent share
90%

0

%
Most volatile country
United States
0 changes this week

Every country we watch

🇺🇸 United States
A
+14
#1 Amazon · 90% independent
🇨🇦 Canada
B
J

#1 · Juniper Craft

▲3 new#1 Juniper Craft · 78% independent
🇬🇧 United Kingdom
A
+14
#1 Ivy Works · 90% independent
🇮🇪 Ireland
B
W

#1 · Wilder Works

▲4 new#1 Wilder Works · 39% independent
🇦🇺 Australia
A
M

#1 · Meridian Made

▲3 new#1 Meridian Made · 33% independent
🇳🇿 New Zealand
C

Coming soon — 3 stores tracked

🇸🇬 Singapore
C

Coming soon — 4 stores tracked

🇩🇪 Germany
A
O

#1 · Ochre Collective

#1 Ochre Collective · 68% independent
🇫🇷 France
B
L

#1 · Lumen Works

#1 Lumen Works · 43% independent
🇮🇹 Italy
A
L

#1 · Lumen Atelier

▲1 new#1 Lumen Atelier · 63% independent
🇪🇸 Spain
A
L

#1 · Lumen Society

▲3 new#1 Lumen Society · 59% independent
🇳🇱 Netherlands
A
M

#1 · Meridian Union

▲2 new#1 Meridian Union · 36% independent
🇧🇪 Belgium
B
C

#1 · Cove Studio

▲1 new#1 Cove Studio · 35% independent
🇦🇹 Austria
C

Coming soon — 0 stores tracked

🇨🇭 Switzerland
B
M

#1 · Marlowe Works

▲2 new#1 Marlowe Works · 38% independent
🇵🇱 Poland
B
W

#1 · Wayfair

#1 Wayfair · 74% independent
🇷🇴 Romania
B
S

#1 · Solace Standard

▲2 new#1 Solace Standard · 52% independent
🇬🇷 Greece
A
A

#1 · Amazon

▲2 new#1 Amazon · 55% independent
🇵🇹 Portugal
B
M

#1 · Marlowe Made

▲2 new#1 Marlowe Made · 73% independent
🇸🇪 Sweden
B
K

#1 · Kindred Society

▲1 new#1 Kindred Society · 46% independent
🇩🇰 Denmark
B
W

#1 · Walmart

▲3 new#1 Walmart · 68% independent
🇫🇮 Finland
C

Coming soon — 0 stores tracked

🇨🇿 Czechia
C

Coming soon — 1 stores tracked

Movers of the week

▲1
Amazon
Supplements · United States
#1
▲1
Verde Atelier
Supplements · United States
#10
▲1
Fable Works
Supplements · United Kingdom
#6
Flagship: United States
Verify this yourself — paste into ChatGPT:
Act as a shopper in United States. I want to buy supplements online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
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xpay

Agentic commerce for e-commerce merchants — making your catalogue legible to ChatGPT, Perplexity, Claude and Gemini, and showing you the orders they send back.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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