Advertise inside the conversation where people decide what to buy.
ChatGPT is becoming a place people shop — and a place brands can pay to be the answer. Reach high-intent shoppers the moment they’re asking what to buy. xpay✦ Commerce builds and runs the whole campaign: placement, landing page, checkout, and revenue attribution.
New to this? See how ChatGPT Ads work →ChatGPT
SHOPPING · A BUYING CONVERSATION
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naturalNordwellWOVNKindredCAMBERBrükTellus & Co.HÄLSAMarloweLuméWikeepsFaelonaturalNordwellWOVNKindredCAMBERBrükTellus & Co.HÄLSAMarloweFrom a buying question to a tracked sale.
The placement is one piece. xpay✦ Commerce runs the whole loop — ad, offer, landing page, checkout, and attribution — as a single campaign.
Map the buying intents
We find the shopper questions worth paying to win.
Build the ad & offer
Conversational creative and the right hook — never recycled Meta copy.
Place it in ChatGPT
Your product, in a sponsored slot, at the moment of decision.
Land on an intent-matched page
No generic homepage — a page built for the exact question.
Agentic checkout
The shortest path from placement to purchase.
Attribute & scale
Track what converts. Move budget into what wins.
CAMPAIGN · STEP 1 OF 6
Map the buying intents
The placement is the easy part. The conversion is what pays back.
A click from ChatGPT is a shopper mid-decision. Send them to a generic homepage and you pay for the intent, then throw it away. We build the layer that turns the placement into a tracked order.
01 — Intent-matched pages
Don’t send a mid-decision shopper to a homepage
Every campaign lands on a page built around the exact question that triggered the click — the pick, the why, the objections answered — so the shopper never has to start their search over.
Reflects the ad’s buying question, not your homepage
Preselects the product, bundle, or offer that fits
Homepage · 4,000 products · start over
“Gentle vitamin C for sensitive skin, under $35”
02 — Product-ready offers
The right product and offer, matched to the need
We decide whether an individual product, a starter kit, a bundle, or a first-order incentive creates the strongest reason to buy for that specific intent — and put it at the centre of the page.
Hero product chosen per intent, not per catalog
Incentives and bundles built for the conversation
THE OFFER FOR THIS INTENT
Hero product
Arch Pro Runner
Offer
15% off first order
Bundle
+ moisture-wicking socks
03 — Revenue attribution
Know which intents actually made you money
Every placement is tracked from the buying question through the click, the landing page, and the checkout to the order — so budget moves toward the intents and products that produce revenue.
Orders attributed back to the intent and ad
Scale what converts, cut what doesn’t
Intent · “flat feet, <$150”
312 clicks
Sponsored placement
$1.10 CPC
Orders attributed
19 · $2,622
The categories AI shoppers ask about most.
Each page shows what a buying conversation looks like in your category — and how xpay✦ Commerce places you as the sponsored answer.
Runs on the store you already have.
Shopify, Shopify Plus, WooCommerce, BigCommerce, or a custom build — xpay✦ Commerce structures your existing catalog for the ad surface. No re-platform, no checkout rewrite.
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.A management fee on the ad spend we run — with a floor, not a mystery.
You pay the ad platform directly — no markup on media. xpay✦ Commerce charges a management fee that starts at just $199/mo and drops as a share of spend as you scale. No setup fee during early access.
Your monthly ad budget
Drag to estimate your management fee. Paid to the ad platform directly.
$
Starter
$0 – $5,000 / mo spend
20%
Growth
$5,000 – $15,000 / mo spend
18%
Scale
$15,000 – $50,000 / mo spend
16%
Volume
$50,000+ / mo spend
14%
$200
/mo
You spend $1,000/mo on ads → paid to the platform
The whole funnel — ads, landing pages, checkout, attribution
No markup on media · no setup fee · cancel anytime
The catalogs that get in early will win the first answers.
ChatGPT Ads are forming now. Get your intents, offers, and landing pages ready — and be placed the moment the channel opens up. xpay✦ Commerce runs it end to end.
ChatGPT Ads, in plain terms
What the channel is, how it differs from what you run today, and how we run it.
Paid placements inside ChatGPT shopping answers. When a shopper asks what to buy, your product can appear as a sponsored card in the response — marked as an ad — at the moment they’re making the decision.
Organic visibility makes you eligible to be recommended — that’s the baseline every catalog should have, and it’s what our /merchants pages cover. ChatGPT Ads are the paid lever: you choose the buying intents, buy the placement, and control budget and timing.
Meta interrupts a scroll; Google bids on a two-word keyword. ChatGPT reaches the shopper while they’re describing the full problem — budget, constraint, outcome — so the ad answers a fully-formed intent rather than guessing from a demographic or keyword.
AI-native advertising is emerging and the formats are still taking shape. This is an early-access program: xpay✦ Commerce maps your intents, builds the ads, offers, and landing pages, and places you as the surfaces open up — so you’re first, not scrambling.
Yes. xpay✦ Commerce builds and manages the whole loop — intent research, ad and offer creative, intent-matched landing pages, agentic checkout, and revenue attribution — then moves budget toward what converts.
Products people research, compare, or ask questions about before buying — skincare, health and wellness, pet, electronics, considered home goods. Anything with a clear use case, a differentiator, or an education step tends to perform best.
Shopify, Shopify Plus, WooCommerce, BigCommerce, and custom builds. We structure your existing catalog for the ad surface — no re-platform and no checkout rewrite.
Want the full picture? Read how ChatGPT Ads work →
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