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  1. Home
  3. Merchants

  5. Health & Beauty

FOR BEAUTY, SKINCARE & WELLNESS BRANDS

Shopping has moved to AI chat. Is your beauty brand there?

"Best fragrance-free moisturizer for eczema." "Vitamin C serum without alcohol." Beauty buyers ask AI ingredient-level questions all day — and buy without ever visiting a store. xpay puts your catalog with ingredients, skin type, certifications, and live prices inside those conversations. They ask, your SKUs show up, they buy in chat. Payouts to your Stripe balance.

Get my beauty brand into AI chatSee where my SKUs show up →
Ingredient & skin-type info preserved · Live across every AI · Payouts to your Stripe balance
Health & Beauty
What's happening to your revenue

AI ate your search traffic.

People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.

50%

of Google searches now end without a click to any website

$0

you earn when AI answers a shopping question using your products

4×

more people using AI to find and buy products than 18 months ago

↓30%

average drop in organic search traffic for stores with content-heavy sites

Shopping moved. Most brands haven't.

Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.

Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.

Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.

With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.

What buyers ask AI for in Health & Beauty

Real queries. Real outcomes.

Examples adapted from publicly observed agent shopping behavior in health & beauty.

ChatGPT
“Best fragrance-free moisturizer for eczema-prone skin under $40”

Agent reads your skin-type and ingredient-exclusion attributes; surfaces your SKU when filters match.

Perplexity
“Vitamin C serum that does not contain alcohol or essential oils”

Agent matches your ingredient blocklist attributes from the feed — no manual ingredient lookup needed.

Claude
“Cruelty-free, vegan lipstick from a small brand”

Agent reads your certification badges (Leaping Bunny, vegan) and surfaces your brand even at small scale.

Why xpay for Health & Beauty

Built for health & beauty brands selling on AI.

Ingredient queries are the agent's home turf

Health & Beauty buyers ask agents ingredient-level questions every day. If your ingredient list is machine-readable in your feed, you answer those questions; if not, you are invisible.

Certifications convert in agent surfaces

Cruelty-free, vegan, organic, dermatologist-tested — agents read certification badges from structured attributes, not from your packaging photos. xpay publishes them as feed attributes.

Independent-brand signals win

When buyers ask AI for "small batch", "clean beauty", or "cruelty-free", the agent prefers brands with structured signals. xpay puts those signals where the agent reads them.

Typical AOV in this category: $28–$140
Where your products get listed

The AIs your customers ask every day.

When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap. Click any card to ask that AI about agentic commerce yourself.

ChatGPT
Used by 200M+ people daily to find and compare products
Google Gemini
Built into every Google search and Android phone
Perplexity
Fastest-growing AI search engine for shopping research
Claude
Trusted by power users for high-consideration purchase research
Microsoft Copilot
AI shopping inside Windows, Bing, and Edge
AI shopping agents
Autonomous agents that buy on behalf of customers — meet xpay.deals
How your products appear

When a shopper asks an AI agent

Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.

upgrading my mobile setup — looking for a flagship phone, earbuds, and a good case

U

Here are some highly-rated picks for upgrading your mobile setup — flagship phones with strong cameras, a top earbud, and a matching case:

Titanium Pro Phone
<your-brand>

Titanium Pro Phone

$1,099

Flip Foldable 4
<your-brand>

Flip Foldable 4

$999

Pro Wireless Earbuds
<your-brand>

Pro Wireless Earbuds

$249

Silicone Phone Case
<your-brand>

Silicone Phone Case

$59

Listed via xpay
Cards above are placeholders — your products replace <your-brand>
Works with your existing store

Run your health & beauty store on any platform

xpay connects to the store you already run — Shopify, WooCommerce, Wix, or Squarespace.

Shopify
Put your Shopify catalog in front of every AI shopping agent
Explore
WooCommerce
Put your WooCommerce catalog in front of every AI shopping agent
Explore
Wix Stores
Put your Wix store in front of every AI shopping agent
Explore
Squarespace
Put your Squarespace catalog in front of every AI shopping agent
Explore
+34
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.
View all 45 platforms
Browse by what you sell

Or browse other categories

See how xpay positions brands across every major DTC vertical.

Apparel & Accessories
Typical AOV $35–$180
Explore
Health & Beauty
Typical AOV $28–$140
You're viewing
Home & Garden
Typical AOV $45–$320
Explore
Furniture
Typical AOV $180–$1400
Explore
Food & Beverages
Typical AOV $22–$95
Explore
Sporting Goods
Typical AOV $40–$380
Explore
Pet Supplies
Typical AOV $25–$110
Explore
Toys & Games
Typical AOV $25–$140
Explore
FAQ

Health & Beauty — frequently asked

Quick answers from our onboarding playbook.

Your supplement facts and FDA disclaimers belong on your product page; xpay never edits product copy. The agent receives your structured ingredient list and links shoppers back to your PDP for the full regulatory copy.

Yes. Robots policy in xpay's dashboard lets you allow / block specific agent bots (GPTBot, ClaudeBot, PerplexityBot, Applebot-Extended, etc.) at the catalog level. Default policy allows reputable agents and blocks scrapers.

Yes — one xpay install, multi-category. Topicals route to Beauty; ingestibles route to Health Care / Vitamins & Supplements. Each SKU lands in the right place — set per item, not per brand.

Not yet. xpay does not currently support Rx flows (prescription verification, pharmacist sign-off). OTC, supplement, and cosmetics SKUs work today.

Your customers are buying inside AI chat right now.

Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.

Get my products into AI chatCheck my storeSee pricing →

Health & Beauty stores on xpay

Brands in health & beauty listed on xpay — claim yours to control how AI shopping agents represent your store.

Velour Beauty
…
up to 77% off
Velour Beauty
CAMakeup
Laura Geller
…
up to 77% off
Laura Geller
USBeauty
Coolibar
…
up to 80% off
Coolibar
USBeauty
Nulastin
…
up to 75% off
Nulastin
USMakeup
Aroma360
…
up to 73% off
Aroma360
USBeauty
Glisten Cosmetics
…
up to 71% off
Glisten Cosmetics
GBBeauty
Tarte
…
up to 70% off
Tarte
USBeauty
Missha
…
up to 70% off
Missha
USBeauty
The Body Shop
…
up to 70% off
The Body Shop
GBBeauty
Muse the Label
…
up to 75% off
Muse the Label
AUSupplements
Jouer Cosmetics
…
up to 66% off
Jouer Cosmetics
USBeauty
Plouise
…
up to 65% off
Plouise
GBBeauty
Isamaya
…
up to 70% off
Isamaya
USMakeup
Too Cool For School
30
up to 64% off
Too Cool For School
USMakeup
Hatch Collection
…
up to 65% off
Hatch Collection
USBeauty
Beauty by Earth
…
up to 64% off
Beauty by Earth
USBeauty
Shop Shani
…
up to 71% off
Shop Shani
USBeauty
Riki Loves Riki
…
up to 60% off
Riki Loves Riki
USBeauty
VYH
…
up to 69% off
VYH
USMakeup
Ohora
…
up to 60% off
Ohora
USBeauty
AMIRO
…
up to 67% off
AMIRO
Makeup
xoBeauty
…
up to 67% off
xoBeauty
NZMakeup
Seasons
…
up to 58% off
Seasons
USBeauty
Plant Therapy
…
up to 56% off
Plant Therapy
USBeauty
Lime Crime
…
up to 56% off
Lime Crime
USMakeup
Iconic London
…
up to 55% off
Iconic London
USBeauty
JOVS
…
up to 55% off
JOVS
HKBeauty
Lashify
…
up to 55% off
Lashify
USBeauty
indu
…
up to 63% off
indu
USMakeup
Saturday Skin
…
up to 56% off
Saturday Skin
USBeauty
Cheekbone Beauty
…
up to 53% off
Cheekbone Beauty
USMakeup
Manucurist
…
up to 54% off
Manucurist
FRBeauty
KIND REBEL
…
up to 61% off
KIND REBEL
Makeup
Lemonhead LA
…
up to 51% off
Lemonhead LA
USBeauty
Paddywax
…
up to 52% off
Paddywax
USBeauty
Bellamianta
…
up to 60% off
Bellamianta
GBMakeup
By SK
…
up to 60% off
By SK
IEMakeup
ProHealth
…
up to 60% off
ProHealth
USSupplements
Wall Blush
…
up to 60% off
Wall Blush
USBeauty
Medicube
…
up to 51% off
Medicube
USBeauty
Dew of the Gods
…
up to 50% off
Dew of the Gods
Makeup
Uoma Beauty
…
up to 50% off
Uoma Beauty
USMakeup
MAKE
…
up to 50% off
MAKE
USBeauty
Catrice Cosmetics
…
up to 50% off
Catrice Cosmetics
USBeauty
Fenty Beauty
…
up to 50% off
Fenty Beauty
USBeauty
FilterBaby
…
up to 50% off
FilterBaby
USBeauty
Laura Mercier
…
up to 50% off
Laura Mercier
USMakeup
NEST New York
…
up to 50% off
NEST New York
USBeauty
Candier
…
up to 50% off
Candier
USBeauty
Milani Cosmetics
…
up to 50% off
Milani Cosmetics
USMakeup
Mielle Organics
…
up to 50% off
Mielle Organics
USBeauty
ONE/SIZE
…
up to 50% off
ONE/SIZE
USBeauty
Timeless Skin Care
…
up to 49% off
Timeless Skin Care
USBeauty
Dionis Goat Milk Skincare
…
up to 50% off
Dionis Goat Milk Skincare
USBeauty
JSHealth Vitamins
30
up to 50% off
JSHealth Vitamins
AUSupplements
Ogee
31
up to 50% off
Ogee
USBeauty
Seraphine Botanicals
…
up to 50% off
Seraphine Botanicals
Beauty
r.e.m. beauty
…
up to 50% off
r.e.m. beauty
USBeauty
Milk Makeup
…
up to 49% off
Milk Makeup
USMakeup
Grande Cosmetics
…
up to 46% off
Grande Cosmetics
USBeauty
xpay

Agentic commerce for e-commerce merchants — making your catalogue legible to ChatGPT, Perplexity, Claude and Gemini, and showing you the orders they send back.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
Company
About xpayAgency PartnersGitHubDiscordllms.txt
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Occasional product updates and agent-readiness playbooks from xpay (Agentically Inc.) — typically a couple of emails a month. Double opt-in: we email you a link to confirm before sending anything, and every email has one-click unsubscribe.
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